Content Marketing for Astrologers
Making Your Astrology Website Work for You
Build a Client Pipeline
Marketing your astrology services on social media alone eats up valuable time and invites distractions. It also relies on constant updates and chasing algorithm changes to get your content seen.
So how do you create more space for deep work while still marketing your services and building a pipeline of prospective clients?
With (intentional) content marketing.
If you are…
- Frustrated with your current social media efforts but unsure how else to promote your work
- Constantly scrambling to fill your books with enough clients to earn a living
- Struggling to keep up with social media algorithm changes
…then it might be time to try a new strategy.
Get More From Your Astrology Website
Hi, I'm Whitney Hill. I'm an astrologer and scholar, but I've also done in-house product management and digital marketing for over 15 years for well-known companies including Nintendo and SAP. On the agency side, I've done consumer research and helped Fortune 500 companies develop their digital marketing strategies. I've even been quoted offering marketing advice in Cosmopolitan.
Now I'm combining my areas of expertise to help my fellow astrologers improve their marketing and get more from their websites—enabling you to spend more time on the work you really care about.
And because I'm an astrologer myself, I get the particular struggles and frustrations we have in finding new clients or customers. That's why this course includes astrology-specific examples to help you go beyond social media in your content marketing efforts.
Topics Covered
What is Content Marketing?
An introduction to the importance of a website as a content hub and what content marketing is.
Matching Content to Information Need
Learning how to use the buyer's journey to assess what information is needed to support a purchase.
Content Ideation and Planning
Guidance in how to figure out what content to create, with a focus on connecting with prospective clients.
Practical Examples from a Live Website
Go behind the scenes of Cobra + Crescent to see how content planning works in practice.
Preview: Introduction to the Course
Course curriculum
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1Introduction
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2The Big Picture: Websites and You
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3Content Marketing: The Foundation of a Digital Marketing Strategy
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4Taking Action: Content Planning and Ideation
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5Closing and Additional Resources
Get more out of your marketing efforts.
Start learning what “content” really is and how to use it to build an informed, aligned client pipeline.
Frequently Asked Questions
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This introductory content marketing course is intended for astrologers of any level who are tired of chasing social media algorithms and are ready to try a longer-term digital marketing strategy. We'll dig into using a website and deeper content, rather than relying fully on social media to promote your astrology work and services.
It is suitable for:
- New astrologers looking for ways to develop their reputation and start booking clients
- Established astrologers who want to build a stronger client/customer pipeline
- Established astrologers considering a pivot, but who aren't sure how to make the shift in their content
The course assumes little to no experience in digital marketing and covers definitions and basic concepts. It also offers astrology-focused examples to make more general digital marketing advice directly applicable to your work as an astrologer.
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This course includes:
- Almost 90 total minutes of video lessons
- Downloadable slides
- Downloadable templates for content audits and planning
- Links to additional resources to support your journey
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Lessons are presented as videos with slides and voiceover. A full transcript accompanies each video for those who prefer to read their lessons. The slides for each section are provided in-line with the transcript to help you follow along.
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No. This course does not cover or encourage the use of any generative AI tools for content development.
The course instructor considers the use of generative AI, including for the creation of copy, images, video, or other content, to be unethical and unnecessarily damaging to the environment.
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No, this course does not offer any kind of certification. It's purely to support your own learning, and to provide actionable tips for the business side of being an astrologer.
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There are no refunds available. If you have a question or concern about the course material, please reach out to Whitney directly before purchasing via the contact form on cobraandcrescent.com.
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If you have general questions about the course, please reach out via the Contact page.
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If you have questions about the specific application of course material to your situation, office-hour sessions are available in 30-minute blocks on the Services page. Prepare your questions in advance, then schedule a session to discuss them.
Get more out of your marketing efforts.
Start learning what “content” really is and how to use it to build an informed, aligned client pipeline.